by Richard Ram - Digital Strategist
17/02/2010
It’s an old story but one worth repeating. It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, and yet with one simple change… ca-ching! Purchasing up by 45%. (http://www.uie.com/articles/three_hund_million_button/)
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