by Richard Ram - Digital Strategist
08/12/2009
Googles Website Optimizer tool (www.google.com/websiteoptimizer) has been around for awhile but hasn’t been that widely talked about or used. Simply put it helps find those words and images that will help users complete the tasks and achieve the goals you have set for them. Simply pick some variations you want to experiment with and you’re away. Website Optimizer works in the background, dividing visitors into groups and presenting each group with a unique page variation. It’s a great tool to assist post launch measurement and optimisation.
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