Research has found that treating your customers consistently well will increase their loyalty to your site and greatly improve your conversion rates.
Successfully creating Online Engagement depends on your ability to build two-way communication with your customers and earn their trust. Increasingly your customers want a targeted, personalised experience when they visit your website.
Cucumber can help you achieve this, giving you the ability to measure against your engagement goals so you can continually improve and refine your online offering.
Make your website work for you
Sitecore’s Customer Engagement Platform provides an elegant, integrated solution that connects channels, engagement automation, and engagement analytics, with external tools and databases.
Using Sitecore’s Customer Engagement Platform you can:
- Increase online conversions with real time targeting
- Understand your audience and personalise their experiences to drive results
- Measure the real business value of each visit
- Target offers and incentives to enable and inform your sales and marketing activities
- Meet your business objectives through strategic digital engagement planning
Analytics, Automation and Personalization
Understand campaign and site performance and gain the insight you need to improve conversion rates and generate more qualified leads through web, email, mobile and social channels.
Understand campaign and site performance and gain the insight you need to improve conversion rates and generate more qualified leads.
Automate interactions with your customers and prospects with a unified system that remembers previous visitor history to continue on-going, personalised conversations.
Create relevant, compelling email campaigns to attract more visitors to your site, engage with them, and convert them into customers.
Give sales what it needs to engage more meaningfully and close more deals: immediate notification of qualified leads and improved customer knowledge.